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Citation : FinNews
AMD64 accompagne Mark Knopfler à Shangri-La
11:54:00 - 18/10/2004


Music Writers/Business Editors/High-Tech Writers
SUNNYVALE, Calif.--(BUSINESS WIRE)--Oct 18, 2004--AMD (NYSE:AMD) a annoncé
aujourd'hui que "Shangri-La", le dernier album de la superstar de la guitare
Mark Knopfler, a été enregistré en audio haute résolution en 24-bit/96kHz et
son sorround 5.1 sur une station de travail audionumérique dotée d'un
processeur AMD Opteron(TM).
( BW)(CA-AMD/MARK-KNOPFLER)(AMD) AMD64 Journeys to Shangri-La With Mark
Knopfler
Music Writers/Business Editors/High-Tech Writers
SUNNYVALE, Calif.--(BUSINESS WIRE)--Oct 18, 2004--AMD (NYSE:AMD) today
announced that guitar superstar Mark Knopfler's latest album "Shangri-La" was
recorded in high-resolution 24-bit/96kHz audio and 5.1 surround sound on a
dual AMD Opteron(TM) processor-based digital audio workstation.
Basic tracks for the album were initially laid down on dual 16-track analog
machines and then immediately transferred to the digital format for the
remainder of the recording process.
Mixing continued on the AMD64 workstation to provide the 5.1 surround and
high-resolution stereo mixes.
Chuck Ainlay, AMD64 Masters Group member, engineered the recording that he
co-produced with Knopfler.
The AMD64-based workstation by Verari Systems runs Steinberg Nuendo 2 Media
Production System software (www.steinberg.net) on the Microsoft(R) Windows(R)
XP Pro operating system and features superior performance, reliability and
sound reproduction qualities.
The adoption of AMD64 technology by the world's top artists and producers
underscores a growing trend in the professional digital audio market. "When
it came time to transfer the original analog recording of Shangri-La to
digital," said Knopfler, "I decided on an AMD Opteron processor-based system
running Nuendo at 96kHz to retain all the qualities of the original
recording.
At British Grove, my new studio in London, I once again chose AMD to power
the Nuendo system that complements my analog machines."
"By reducing technology bottlenecks, AMD64 with Direct Connect Architecture
allows premier artists and master producers like Mark Knopfler and Chuck
Ainlay to maintain their creative rhythm and tempo when the inspiration is
flowing," said Charlie Boswell, director of AMD's Digital Media and
Entertainment group.
"When the magic is happening in real time, the technology should simply work,
be invisible and allow you to create.
That's what AMD64 does for artists." Knopfler earned a reputation as a
world-class guitar player, songwriter and from his work as leader of the
multi-platinum selling rock group Dire Straits.
With the debut of the first Dire Straits album, Knopfler re-defined the rock
guitar hero with a signature sound and style that is instantly recognizable.
He continues to sell multi-millions of records as a solo artist.
The new album was recorded at Shangri-La Studios in Malibu, Calif. "I'm
extremely proud of this record," said Chuck Ainlay.
"Mark's style and artistry are really captured well with the AMD64-based
workstation running Nuendo.
It's the best recording device I've ever used in terms of speed, flexibility,
reliability and great sound." In addition to digital audio workstations,
AMD64 technology is also available in desktop and laptop PCs, which can
provide up and coming artists the same capabilities as musical legends like
Mark Knopfler. For more information on how AMD64 technology is changing the
way digital music is being recorded, please logon to:
http://www.amd.com/amdopterondmepr.
About AMD64
AMD64 evolves the industry-standard 32-bit x86 architecture to support the
demanding 64-bit environment that will enable future generations of computer
functionality and productivity.
AMD designed the AMD64 platform to allow end users to enjoy reliable,
best-in-class performance on the 32-bit software they own today while
preparing for a seamless transition to high-performance 64-bit applications.
The AMD64 architecture also enables a more secure computing environment by
integrating technology that can take advantage of advanced anti-virus
features in upcoming software. Since the introduction of the AMD64
architecture in 2003, the AMD Opteron(TM) processor for servers and
workstations and the AMD Athlon(TM) 64 processors for desktop and notebook
computers have earned more than 45 awards for innovation and performance and
the support of more than 2,000 OEMs, hardware and software developers, system
builders, and distributors.
About Nuendo 2 Software
Steinberg's Nuendo 2 software is a complete media production system that
offers unlimited tracks of audio up to 192kHz with complete surround-sound
support and an unparalleled MIDI sequencing implementation.
Nuendo 2 can be found in leading studios and production companies the world
over, and is especially suited for running on AMD64 processor-based
computers.
About AMD
AMD (NYSE:AMD) designs and produces innovative microprocessors, Flash memory
devices and low-power processor solutions for the computer, communications
and consumer electronics industries.
AMD is dedicated to delivering standards-based, customer-focused solutions
for technology users, ranging from enterprises and governments to individual
consumers.
For more information visit www.amd.com. AMD, the AMD Arrow logo, AMD Athlon,
AMD Opteron and combinations thereof are trademarks of Advanced Micro Devices
Inc.
Microsoft and Windows are registered trademarks of Microsoft Corporation in
the U.S and/or other countries.
Other names are for informational purposes only and may be trademarks of
their respective owners.
CONTACT:
AMD
Scott Carroll, 512-602-8483 (PR)
scott.carroll@amd.com
or
Mike Haase, 408-749-3124 (IR)
KEYWORD: CALIFORNIA TEXAS UNITED KINGDOM INTERNATIONAL EUROPE
INDUSTRY KEYWORD: MUSIC SOFTWARE HARDWARE COMPUTERS/ELECTRONICS ENTERTAINMENT
PRODUCT
SOURCE: Advanced Micro Devices Inc.
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