Sujet Commentaires sur la news : [NAMM] Lecteur multimédia Denon DJ SC5000 Prime

Exact ça a d'ailleurs été l'un des coups de génie de Karl Detken à l'époque qui venant du monde de la guitare (Gibson ?) a appliqué les mêmes méthodes à savoir le sponsoring en nature pour aider à convertir. Une fois que les têtes d'affiche ont ton produit, les autres suivent généralement derrière... Bèèèèhhhhhhh nnnnooooooonnnnnnn

un extrait de son CV dispo sur Linkedin :

Citation :

Pioneer Electronics - Pro Audio Division
janvier 1994 – janvier 2010 (16 ans 1 mois)
• Built and maintained relations with Top 500 of the world's DJs, Producers, and Remixers that resulted in product endorsement, loyalty and favored negotiations.
o Coordinated with arranging artist appearances at trade shows, marketing and sales events.
o Negotiated use of artist’s name, likeness and quotes for marketing materials. Trust developed over time frequently resulted in endorsements negotiated without a fee.
o Arranged photo shoots, video interviews/testimonials and necessary clearances through artists or their management.
o Managed the gathering, approval, cataloging and dissemination of artist's assets to support worldwide marketing efforts.
• Built relationships with key Pioneer marketing and sales personnel in order to identify compelling customer work flows and story/asset opportunities
• Assisted with the gathering and approval of demo material for use at trade shows and marketing events.
• Provided frequent reports to Japan HQ and upper management on activity, status and relational updates.
Pioneer Electronics
Director Marketing / Product Planning & Development / Artist Relations
Pioneer Electronics
juin 1992 – 2010 (18 ans)
Analytical and creative leader with a proven track record of launching products that have become the world standard in the Pro DJ industry, which in turn substantially increased the company’s profitability. Over 18 years in the M.I. Entertainment industry with expertise in artist relations, new product development, global marketing and social media. Skilled in building strong communication channels between design, conceptual and manufacturing teams and managing multi-million dollar projects.

Donc oui, Pioneer n'est pas arrivé là par hasard malgré quelques flops, de belles boulettes et une qualité souvent discutable. Au final ils sont devenus LA référence mais ce n'était pas que par les produits.