Sujet Commentaires sur la news : [NAMM] La platine vinyle de Pioneer est officielle

The whole point of the exercise is to convince people that this is a replacement for the 1210.

The price, the look, the feature set are all so similar to Technics for that purpose. Pioneer have been very clever in this regard.

They don't want people deriding the decks cus they have silly features like midi (silly in comparison to a 1210).
They don't want to give people the excuse that they are bloated and toy-like which can be said (unfairly) of other decks.

They didn't undercut the price of the 1210 as that would seem to devalue them against the 1210.

The whole point is : 'this is exactly the same as a 1210. Do you like Pioneer stuff? If yes this is the best option cus it's the same a 1210'.

They are priced highly so that people think they are getting a quality product.
A product that matches the one that is no longer in production.
These decks will never come down in price. They will remain high to reinforce the perception that they are 'the only' quality deck in production. Kids can afford them not just the high end user. Kids will spend their college grants on them. They will be on their Xmas lists.
The Pioneer koolaid will be swigged down like fat kids drinking supersized cola cups in McDonalds.

Le marche des clubs est super-marginal sur ce coup (par rapport aux CDJs) même s'il y a fort à parier que les clubs qui ont besoin de proposer des platines vinyles (ou les loueurs de matos) vont probablement commencer à privilégier des PLX neuves aux autres clones ou à des Technics vieillissantes. Après oui je pense que l'idée est de faire de la PLX LA remplaçante des Technics. D'où les fonctionnalités similaires et le prix élevé.

Parce qu'il y a de moins en moins de DJ qui les utilisent...