réactions à la news Commentaires sur la news : Yamaha renouvelle ses interfaces audio UR avec les séries MK3 et URX à processeur DSP

Steinberg Rebrands Hardware Products as Yamaha

Steinberg has also announced that it will transition its hardware product line to the Yamaha brand as part of a group-wide restructuring of their product development systems. This strategic change sees Steinberg commit to focusing exclusively on software development and sales moving forward.

The two companies have a long, productive history within the Yamaha Group, which started with the joint development of successful products like the MR816 audio interfaces and the CC121 Cubase controller back in 2008. Over the years, Yamaha has manufactured a wide range of audio interfaces and controllers sold under the Steinberg name, including the recent UR, UR-C, UR-RT, and IXO series.

This new structure is designed to let each company play to its core strengths: Steinberg will concentrate on its highly regarded software products, such as Cubase and Nuendo, while Yamaha will take over the development and distribution of the hardware. The goal, according to the announcement, is to provide users with a "refined, integrated product experience which unites software and hardware." It's an approach that attempts to make the hardware and software sides of the studio environment fit together as seamlessly as possible, like two halves of a perfectly mixed track.

As part of the brand transition, four popular existing Steinberg-branded audio interfaces are being relaunched under the new Yamaha naming conventions:

The IXO12 is rebranded as the UR12MK3.

The IXO22 is rebranded as the UR22MK3.

The UR22C is rebranded as the URX22C.

The UR44C is rebranded as the URX44C.