Sneakers & casquettes : la mode AF s'installe

Citation : Although New Era offers a range of "59-Fifty" caps, their most prominent and recognizable cap is modeled with a flat cap bill. This is the style most popular with urban consumers, who have adopted the style from its prominence in rap & hip-hop culture.

The brand recognition of New Era and the "59-Fifty" has resulted in the cap becoming a popular fashion element, particularly reflected in urban & hip-hop culture. The most common and popular cap is the New York Yankees 59FIFTY Flat bill cap. Popularized by rap artists, athletes and other prominent cultural figures, the caps have become a staple of urban fashion. Individuals select and wear the caps as a testament to what sports teams they like, where they hail from, or because of fashion elements in the cap design. Conscious of the fashion status of the "59-Fifty", New Era has taken care to produce MLB team caps in a wide range of styles and a large assortment of colors, including popular colors that have no traditional team association.