Sujet Les véhicules de collection, ou comment l'imperfection rend amoureux

Prix : 16 000 €
Code postal : 17220

Année-modèle : 1972
Kilométrage : 80 200 KM
Carburant : Essence

Boîte de vitesse : Automatique
Cause départ à l'étranger vente d'une Pontiac firebird formula 400 de 1972 très bon état, 250cv,Boîte automatique, Direction assistée, Vitres électriques, Essence. Amortisseurs, ligne d'échappement, joints de vitre et pare brise changés

History

Burma-Shave was introduced in 1925 by the Burma-Vita company, owned by Clinton Odell. The company's original product was a liniment made of ingredients described as coming "from the Malay Peninsula and Burma."[1] Demand was sparse, and the company sought to expand sales by introducing a product with wider appeal.

The result was the Burma-Shave advertising sign program, and sales took off. At its peak, Burma-Shave was the second-highest selling brushless shaving cream in the United States. Sales declined in the 1950s, and in 1963 the company was sold to Philip Morris. The signs were removed at that time. The brand decreased in visibility and eventually became the property of the American Safety Razor Company.

In 1997, the American Safety Razor Company reintroduced the Burma-Shave brand with a nostalgic shaving soap and brush kit, though the original Burma-Shave was a brushless shaving cream, and Burma-Shave's own roadside signs frequently ridiculed "Grandpa's old-fashioned shaving brush."

Roadside billboards

Set of signs promoting Burma-Shave, on U.S. Route 66.

Burma-Shave sign series appeared from 1925 to 1963 in most of the contiguous United States. The exceptions were New Mexico, Arizona, and Nevada (deemed to have insufficient road traffic), and Massachusetts (eliminated due to that state's high land rentals and roadside foliage). Typically, six consecutive small signs would be posted along the edge of highways, spaced for sequential reading by passing motorists. The last sign was almost always the name of the product. The signs were originally produced in two color combinations: red-and-white and orange-and-black, though the latter was eliminated after a few years. A special white-on-blue set of signs was developed for South Dakota, which restricted the color red on roadside signs to official warning notices.

The billboards were used in an episode of Jack Benny's Radio show, this particular episode being aired in 09/17/1950. Jack and Mary are sitting in a gondola whilst in Italy and Mary sees a grouping of the Burma-Shave billboards along the canal.

This use of the billboard was a successful advertising gimmick during the early years of the automobile, drawing attention and passers-by who were curious to discover the punchline. As the Interstate system expanded in the late 1950s and vehicle speeds increased, it became more difficult to attract motorists' attention with small signs. When the company was acquired by Phillip Morris, the signs were discontinued on advice of counsel.[2]

Some of the signs, instead of directly advertising the shaving cream, featured public safety messages (usually about speeding).

Examples of Burma-Shave advertisements are at The House on the Rock in Spring Green, Wisconsin. Re-creations of Burma-Shave sign sets also appear on Arizona Highway 66, part of the original U.S. Route 66, between Ash Fork, Arizona and Kingman, Arizona (though they were not installed there by Burma-Shave during its original campaigns) and on Old U.S. Highway 30 near Ogden, Iowa. Other examples are displayed at The Henry Ford in Dearborn, Michigan and the Virginia Museum of Transportation in Roanoke, Virginia.

En 1958, la firme DKW propose sous le nom d'Auto-Union cette voiture de sport dotée d'un moteur deux temps à 3 cylindres, pour une cylindrée totale de 981 cm3 et une puissance de 55 ch.

Sa carrosserie est inspirée de la Ford Thunderbird américaine de 1957.