Sujet Alternative à la SL-1200 Mk2

le seul avantage de Technics dans le temps sera les pieces detachées je pense.

Ils auraient pu probablement continuer a produire et vendre des nouvelles platines pendant quelques annees sur le stock actuel mais ca aurait signifie la fin du support en meme temps que la fin de la production.

Why did Technics have to die?
Firstly, we need to understand the non-romantic hard-nosed business process behind the decision to close down Technics brand. If we look back 10 years, every DJ worth their salt was buying turntables. And then CDJs came along, thus turning the previously vinyl and turntable dominated DJ world on its head. Slowly but surely the hot release images in DJ Mag turned from record labels to CD covers, clearly indicating the way things were heading. And the sales of turntables reflected this too.
And then came controllers. Turntables were struggling to hold their own against CDJs, and the entry-level market had no reason to “keep it real”, especially as their whole life and music collection was in the modern form of a download. And while DVS systems kept turntable sales just about ticking over, it was clear that some cold hard decisions needed to be made. And that’s what Panasonic did. If even they couldn’t sell enough decks to be profitable, then nobody could.
So despite the iconic image, the heritage and outright cool factor of the Technics badge, at a time when people were losing jobs and more profitable divisions are being closed down, there was little business sense in keeping the brand going. It’s not like there’s a big Technics machine where you type in a number and out the other end comes another 1000 spanking new 1200s – there’s a whole world of production concerns such as renewing expensive tooling, setting up a production line to run another batch of decks, as well as making special orders for parts, and we also have to factor in the spiralling increases in raw materials and shipping around the world. And although many of you wouldn’t think so, the exchange rate makes a big difference as well.
There are no economies of scale when it comes to knocking out a the limited quantities that the market was wanting. So the advance of digital technology and the global economy meant that it simply wasn’t feasible to keep Technics going.


Read more: https://djworx.com/the-post-technics-era/#ixzz2TYfLNN7l

Where are we now?
Looking over a 5 year period, we can paint some broad strokes about trends. Despite the demise of the mighty 1200s, nobody has really picked up the slack. Sales figures for other brands look pretty consistent, but still a fraction of their heyday. From an all brand turntable perspective, over a 5 year period we’re talking about dropping to an estimated 3K units globally per year, and that includes all the USB types as well. So post-October 2010 (the alleged end of days), sales have dropped overall, but people are still buying turntables, just not in the quantities they used to.


Read more: https://djworx.com/the-post-technics-era/#ixzz2TYfSHkIq